The 12 months 2022 has seen a variety of crises within the international financial system. Nguyen My Lan, common director of AkzoNobel Ornamental Paints Vietnam, spoke with VIR’s Thanh Van in regards to the enterprise alternatives for the corporate amid the worldwide uncertainties in 2023.
What’s the most spectacular reminiscence for you when wanting again on one other 12 months of residing with the coronavirus?
I’m impressed with the constructive adaptation. The Vietnamese have been utterly proactive with the impression of the pandemic, with out letting the virus hinder their lives. Regardless of COVID-19’s lingering results, its severity is not felt in both the micro- or macro-economies. Sadly, inflation and international tensions have hit some industries onerous, notably hospitality and actual property.
How is AkzoNobel’s enterprise affected by the slowdown within the hospitality and actual property markets?
The slowdown within the hospitality and actual property markets has dampened the demand for constructing and portray resorts, homes, and different development tasks. These two markets remained subdued within the second half of 2022, which created a spillover impact on the portray business. Nevertheless, AkzoNobel isn’t fully depending on these two markets. We serve greater than 100 million native prospects so we solely really feel a minor impression from the slowdown. Certainly, AkzoNobel posted spectacular progress final 12 months.
What are the elements driving the corporate’s progress?
AkzoNobel works as a staff with the motto, “do the job to one of the best of your talents.” Within the face of inauspicious circumstances, we’ll attempt to work more durable so as to preserve enterprise continuity and full our plans.
As a result of we’re concentrating on native shoppers, we’ve got designed actions to supply essentially the most snug expertise and meet all wants no matter geographical distance. Crucial factor is to elicit the actual calls for of consumers and discover companionship with companions and distributors. Specializing in these two pillars helps the corporate construct a powerful model in any scenario.
The opposite equally vital pillar is human useful resource administration and improvement. At AkzoNobel, we handle our actions primarily based on a deliberate widespread objective. We empower and encourage different departments to be proactive of their work and share concepts. The chief group will stand by the staff to make sure it’s heading in the right direction.
We imagine there can be no breakthrough if companies don’t take daring steps. AkzoNobel at all times considers each alternatives and challenges, taking dangers strategically, not blindly.
How does AkzoNobel adapt to the modifications out there?
Client demand continues to evolve yearly, which results in altering buying behaviour. To maintain up with the developments, AkzoNobel has researched and partnered with top-notch consultants to determine color developments and supply appropriate merchandise to the market.
We create enterprise plans in accordance with every season and every year. Most just lately, we launched the Benefit from the Second marketing campaign to encourage individuals to construct new houses and open their hearts to welcome moments of reunion and friendship.
As individuals have develop into extra conscious of their spending, the corporate has made efforts to encourage prospects and create enterprise motivation for brokers. The AkzoNobel staff has maximised their strengths in 2022 to have a constructive impact available on the market.
Apart from spectacular enterprise outcomes, AkzoNobel accomplished the Cu Lao Xanh lighthouse renovation venture in 2022. How do you’re feeling about this?
AkzoNobel Vietnam is pleased with its mission to renovate each lighthouses in Vietnam and vital architectural works on the whole. It’s tough to have interaction on this exercise with out perseverance and help from related stakeholders.
The outcomes of these struggles are fairly candy although. The renovation of the Cu Lao Xanh lighthouse occurred in a really hazardous location in Quy Nhon. We’ve obtained enthusiastic help from each administration organisations and companions.
The quick movie titled Mat Bien (Eyes of the Sea) takes inspiration from the lives of coastal individuals and data the lighthouse renovation course of. The movie has obtained a heat response, with over 13 million views. The general public’s help provides us extra confidence to pursue our mission and we’ll proceed this group exercise within the coming time. We’ve recognized that sustainability is essentially the most essential objective on our improvement journey.
With the Folks.Planet.Paint method, AkzoNobel continues to roll out portray and coating merchandise that contribute to the safety of the planet sooner or later. The corporate is dedicated to taking motion to fight local weather change, promote a round financial system, and shield the bodily and psychological well being of consumers.
What’s the firm’s marketing strategy for 2023?
AkzoNobel’s staff will proceed to unlock our full potential at each second. Because the market will expertise extra difficulties in 2023, we’ll deal with inspiring and accompanying customers to keep up our market share. I imagine that challenges at all times current alternatives so we must be well-prepared to seize them.
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|AkzoNobel joins palms to make life extra inspiring
In early October, just some days after Hurricane Noru made landfall, the individuals of Quy Nhon had been stunned to see Cu Lao Xanh lighthouse sporting a brand new look. Nguyen Phi Anh Dao, head of Advertising, Ornamental Paints at AkzoNobel Vietnam, shared the journey and the message behind the renovation of the Cu Lao Xanh Lighthouse.
|Join with nature to benefit from the second
In November 2022, AkzoNobel’s Dulux paint model introduced the “Benefit from the Second” marketing campaign to with 4 new inspiring and trending color palettes for 2023. This is without doubt one of the world’s main international paint and coatings firm’s annual actions to encourage a residing area makeover on the finish of the 12 months. Nguyen Phi Anh Dao, ead of Advertising, Ornamental Paints at AkzoNobel Vietnam spoke with VIR in regards to the significance and goal of the marketing campaign.