BAEMIN launched its first magnificence model, Lazy Bee, on April 21, aiming to supply optimum magnificence options in high quality, security, and comfort for purchasers.
After almost two years of analysis and improvement, Lazy Bee is now out there on the BAEMIN app in Ho Chi Minh Metropolis, with plans to broaden to different provinces and cities within the upcoming months.
“We had nurtured the concept of launching Lazy Bee in 2021, and moved a ahead with gradual however agency steps. To carry probably the most high quality and appropriate merchandise, Lazy Bee has carried out many buyer surveys and analysed the market fastidiously earlier than creating the product line,” mentioned Jinwoo Track, CEO of BAEMIN Vietnam.
“By way of this analysis and improvement course of, we lastly launched a high-quality magnificence model that emphasises comfort primarily based on the deep understanding of the Vietnamese pores and skin traits and skincare routines.”
The launch of Lazy Bee is the subsequent step of BAEMIN‘s mission ‘Delivering On a regular basis Happiness to Your Door’. The identify represents the leisure of some busy kids who’re all the time on the go and try for extra. With its particular merchandise, Lazy Bee hopes that the customers can reward themselves with moments of joyful skincare, no matter their hectic lives.
All of Lazy Bee’s merchandise goal to fulfill important wants and supply comfort for its customers. They have been researched, developed, and produced in South Korea, making use of superior applied sciences and international-standard testing procedures.
On the launch occasion, Lazy Bee launched two most important product strains: skincare and make-up. The skincare line features a facial mist, toner pad, and face masks with 4 choices; the make-up line contains cushions with two shades and lipstick with three color choices.
The model highlights three core parts: the optimistic expertise by way of packaging and buyer expertise, the comfort through the multi-function and design of every product, and the Korean-standard high quality with components from nature and strict manufacturing processes in accordance with international GMP requirements.
Lazy Bee will proceed to analysis and introduce new product strains to supply customers with handy and high-quality magnificence options.
Following the inexperienced path of BAEMIN, Lazy Bee’s merchandise should not examined on animals. Furthermore, the corporate additionally makes use of components primarily sourced from nature, making certain security for the pores and skin and inflicting no hurt to the atmosphere. All parts of the product line adjust to the laws of the Vietnamese and South Korean governments on security and high quality requirements of the sweetness business.
South Korea is likely one of the pioneering magnificence industries on the earth, and it additionally deeply influences Vietnamese prospects. The wonder sector in Vietnam is rising quickly with growing buying energy – the overall worth of the sweetness business in Vietnam is at the moment round $2.63 billion and is predicted to develop at a charge of three.32 per cent yearly till 2027.
Because the market reveals a robust potential development with excessive competitors amongst magnificence manufacturers in the identical phase, Lazy Bee is specializing in buyer expertise and route-to-market technique. Within the first 1-2 months after launch, Lazy Bee will solely be bought by way of the BAEMIN software to initially create model recognition amongst current customers. Concurrently, the model will enhance its operation and distribution mechanisms to make sure the most effective buyer expertise.
Within the following months, Lazy Bee will broaden its distribution channels and goal different cities equivalent to Hanoi and Danang.
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