Canadian meals marketing campaign to be launched on Shopee

A wide range of Canadian meals and seafood merchandise will likely be accessible for direct buying from on-line market Shopee beginning on Might 14. The initiative is a part of a world marketing campaign from the federal government of Canada to introduce high-quality Canadian merchandise to houses worldwide.

Canadian food campaign to be launched on Shopee

Backed by the Canadian authorities and official distributors of Canadian meals in Vietnam, unique presents for a big selection of meals merchandise reminiscent of beef, seafood, ginseng, freeze-dried fruits, staple cereals, and maple syrup will likely be made accessible.

“Vietnam has been an essential marketplace for us in Asia Pacific and is the second location, after Japan, that we’ve launched this marketing campaign,” mentioned Jeffrey Lang, consultant of Canada Model and Agriculture and Agri-Meals Canada.

Talking on the launch, Behzad Babakhanj, Canadian consul-general in Ho Chi Minh Metropolis mentioned, “Vietnam is Canada’s primary buying and selling companion in ASEAN, and Canada can also be among the many prime 10 largest worldwide consumers of Vietnamese merchandise. Canadian agricultural and seafood exports to Vietnam had been valued at round $308 million (VND7.2 trillion) in 2022, a 34 per cent improve from the earlier yr,”

Moreover, the export worth of beef merchandise from Canada to Vietnam noticed strong development final yr of 55 per cent, with Vietnam being one of many two largest import markets for Canadian beef in Southeast Asia.

The implementation of the Complete and Progressive Settlement for Trans-Pacific Partnership (CPTPP) in 2019 has additional boosted bilateral commerce, significantly within the agricultural sector. On account of the CPTPP tax-reduction roadmap, as much as 94 per cent of Canadian agricultural merchandise exported to Vietnam will incur zero tax. It will make Canadian merchandise extra accessible and aggressive within the Vietnamese market. In response to a Canadian seafood importer to Vietnam, the costs of some lobsters and crabs imported from British Columbia are even decrease than some related sorts in Vietnam.

Aside from the collaboration with Shopee, the marketing campaign may also characteristic an official web site to offer details about Canadian agricultural merchandise and Canadian culinary tradition. It can additionally collaborate with Vietnamese culinary influencers and cooks all year long to showcase particular recipes utilizing substances from Canada for Vietnamese households’ day by day meals.

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By Hong Nhung

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