Hanoi (VNA) – An rising variety of companies with merchandise receiving the nationwide model title entered
the highest 50 manufacturers with highest worth in 2022, Deputy Minister of Trade and
Commerce Tran Quoc Khanh stated on the opening of the Vietnam Nationwide Model Week
and the Nationwide Branding Discussion board 2023 in Hanoi on April 20.
The variety of companies
proudly owning nationwide branded merchandise within the checklist elevated sharply from 14
firms in 2018 to 21 in 2022, he stated, stressing that their share in
the high 10 Most worthy manufacturers of Vietnam additionally rose to 60% in 2022 from 20% in
The outcomes confirmed the
corporations’ success to meet up with the worldwide development of investing adequately in
branding, contributing to the advance of the Vietnam Nationwide Model, he
Vietnam enjoys the quickest progress within the nationwide model within the 2020-2022 interval, he stated,
citing a report by Model Finance displaying that the Vietnam Nationwide Model’s
worth elevated 29.1% yr on yr in 2020 to 319 billion USD, 21.6% in 2021 to 388 billion
USD, and 11.1% in 2022 to 431 billion USD.
Nancy Elizabeth Snow,
Honourary Professor from California State College, Fullerton stated that
Vietnam is residence to an rising variety of respected companies. She held that
a superb model shouldn’t solely supply good providers and merchandise but additionally give
their promise to prospects to win their confidence.
Alex Haigh, Managing
Director of Model Finance Asia-Pacific, stated that after 15 years of branding
analysis, Model Finance realizes that making an attention-grabbing story is vital to
construct the model and nationwide picture for Vietnam.
Tran Le Hong, Deputy
Director of the Nationwide Workplace of Mental Property, suggested companies to
improve their consciousness of the safety of mental property through the
technique of trademark improvement, whereas giving knowledgeable method to
mental property rights, particularly outdoors the nation.
The Vietnam Nationwide
Model Week is happening from April 17-23 throughout the framework of the Vietnam
Nationwide Model Programme 2023, aiming to mark the Vietnam Trademark Day (April
20), improve the popularity of the Vietnam Nationwide Model and promote merchandise which have gained the Vietnam Model title among the many home and