GE Profile™ Brings First-of-Its-Variety Expertise to the Related House

LOUISVILLE, Ky., February 27, 2024GE Profile™ continues to disrupt what we count on from our house home equipment with its suite of revolutionary merchandise that ship smarter cooking, cleansing and residing options. GE Profile’s newest developments convey rising expertise to the forefront of its improvements to assist maximize the comfort and effectivity of on a regular basis duties all through the house.  

“GE Profile is dedicated to bringing forth improvements that present personalised experiences to our shoppers and match seamlessly inside the related house,” mentioned Todd Getz, government model director for GE Profile. “We’re so pleased with the line-up of consumer-centric options that we’re bringing to the Kitchen and Tub Trade Present this 12 months and are excited to allow extra personalised experiences at house.” 

New and improved merchandise embody:

Smarter Cooking

Smarter Cleansing 

  • Pet Hair Mode for GE Profile™ UltraFast Combo: Since debuting on the KBIS final 12 months, the UltraFast Combo is the #1 best-selling full-size mixture washer and dryer, touting greater than 2,000 five-star consumer opinions after greater than 3.5 million cycles of confirmed efficiency within the U.S. As a Better of KBIS finalist, the UltraFast Combo will obtain a brand new over-the-air software program replace that may allow a mode particularly designed for the optimum removing of pet hair from garments later this 12 months.
  • GE Profile™ ENERGY STAR Sensible UltraFresh System Dishwasher with Microban™ Antimicrobial Safety: Boasts a brand new look and is full of good options like Sensible Help, which makes use of clever machine studying and diagnostics to reinforce wash and dry efficiency and enhance cycles over time.

Smarter Residing 

To see all of the GE Profile improvements in particular person, cease by the GE Home equipment Sales space #W2317 or within the NetZero part of the GE Home equipment sales space #W2830.

[1] Amongst main fridge opponents, based mostly on testing.

[2] Primarily based on UEF vs. conventional normal electrical tank water heaters.

About GE Profile™  

As a frontrunner in related home equipment, GE Profile gives kitchen and laundry options with modern aesthetics and modern options that simplify every day life. On the intersection of significant expertise and complicated design, GE Profile brings smarter innovation to life via its line of main and small home equipment. For the most recent merchandise, go to or @geprofile on Instagram, TikTok, Pinterest or YouTube. 

About GE Home equipment, a Haier firm
At GE Home equipment, a Haier firm, we come collectively to make “good issues, for all times.” We’re creators, thinkers and makers who imagine that something is feasible and that there’s all the time a greater method. We’re an organization powered by our individuals, made stronger via our variety — permitting us to develop nearer than ever earlier than to our homeowners, anticipate their wants and improve their lives. As we speak, our home equipment are in 50 p.c of all U.S. houses, and our enterprise is dedicated to serving each household within the nation. We manufacture and promote merchandise beneath the Monogram®, Café™, GE Profile™, GE®, Haier™ and Hotpoint™ manufacturers. Our merchandise embody fridges, freezers, cooking merchandise, dishwashers, washers, dryers, wine & beverage facilities, air conditioners, small home equipment, water filtration programs and water heaters. For extra info on our firm, manufacturers, and company citizenship, go to

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