Little Pockets, a fintech firm headquartered in Singapore, has secured $1.6 million in pre-seed funding led by Tikaani Companions.
The corporate’s main focus is to advertise smart-money habits and enhance monetary wellbeing for complete households. That is notably necessary in Southeast Asia (SEA), the place monetary literacy charges are among the many lowest on the earth, in response to the S&P World FinLit Survey.
Cyrus Daruwala, managing director of World Monetary Providers at IDC cited, “Conventional banks do a fantastic job tailoring their companies in the direction of financially established adults, however none have accomplished effectively constructing companies for households and youthful pre-collegiate customers. These digital natives are part of the multi-billion-dollar addressable market. Opposite to perception, most prospects usually stick with their first financial institution, so it is very important introduce them to banking whereas they’re younger.”
Little Pockets is pioneering the idea of household banking in Southeast Asia, which has not been launched within the area earlier than. The corporate’s founder Rahul Sharma and co-founder Phoebe Tran, each INSEAD international government MBA classmates, have developed an all-in-one cash administration platform designed for households.
It affords a complete suite of companies targeted on incomes, saving, budgeting, spending, and giving. It comes outfitted with a debit card, a companion app, a wearable system for faucet and pay transactions, and an academic useful resource for educating vital monetary expertise to youthful folks.
Little Pockets goals to distinguish itself from conventional banking manufacturers by making a gamified, youthful, and fashionable model picture that appeals to customers aged 13-18 and whilst younger as 6-12 years outdated. Little Pockets seeks to strike a steadiness between being tremendous cool and interesting to youthful customers, whereas additionally being a dependable and accessible useful resource for monetary schooling.
Sharma mentioned, “Our prospects’ information security and safety is our utmost precedence. Our high focus is to embrace zero private information data, implement robust encryption methods, adhere to business requirements, rigorously choose our know-how companions, commonly check and monitor our safety measures, and educate our prospects on greatest safety practices.”
Tran added, “We recognise the chance in SEA and plan to take a position our first spherical of funding in scaling up our operations, engineering groups, advertising and marketing, and strategic partnerships. With companions like Visa in place, we’re ready for giant launches in chosen SEA markets.”
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