NEW ORLEANS – In partnership with native organizations, music festivals and enterprise leaders, New Orleans & Firm will host New Orleans Music Month — a monthlong celebration of music, tradition and expertise — all through October at varied places. Programming will embrace NOLA MusiCon, a brand new music business convention scheduled for Oct. 24-27.
“Each day of the 12 months, we instinctively know that music underlies our whole cultural panorama in deep and significant methods,” mentioned Walt Leger III, president and CEO of New Orleans & Firm, the town’s vacation spot administration group. “In designating October formally as ‘Music Month,’ New Orleans & Firm is dedicating sources to market our dwell music scene and the business that surrounds it with a centered convention to enrich the numerous music-centric occasions which are ongoing throughout that very same month.”
NOLA MusicCon will embrace panels, interviews, demonstrations, mentor classes, dwell performances and networking. New Orleans & Firm mentioned the purpose of the occasion is to teach artists and spotlight New Orleans as a viable place for the business.
In its third 12 months, NOLAxNOLA will start Music Month with two weeks of concert events at varied places. Different occasions embrace the Crescent Metropolis Blues & BBQ Pageant (Oct. 13-15) and NOLA Funk Fest (Oct. 20-22). Through the month, leaders will formally unveil plans for the Louisiana Music & Heritage Expertise, a brand new 120,000-square-foot museum to be constructed close to the New Orleans Ernest N. Morial Conference Middle.
“Louisiana has the strongest suite of incentives for music business development within the nation,” mentioned Reid Wick, the Recording Academy’s New Orleans-based membership and business relations consultant and an organizer of NOLA MusiCon. “From recording, touring and jobs development through payroll tax incentives, the New Orleans music business deserves recognition and a seat on the desk just like different business sectors throughout the area.”
The 2017 passage of the High quality Music Firm payroll tax incentive in 2017 set the stage for this new give attention to the town’s music business. Music neighborhood leaders and Better New Orleans Inc., an financial growth group, established the New Orleans Music Economic system (NOME) initiative. Josh Fleig, vice-president of enterprise growth at Better New Orleans Inc., oversees this system.
“New Orleans has all the time loved a sturdy dwell music scene with a vibrant pageant and membership scene however hadn’t actually centered on different earnings streams derived from music creation and music enterprise,” mentioned Fleig.
NOME commissioned a year-long research by Sound Diplomacy, which resulted in a plan to develop the New Orleans music business. The plan requires growth of a serious advertising and marketing marketing campaign, music business hub and enterprise growth outreach efforts. It additionally recommends help for a big music convention and business incubator, together with networking, mentorship and monetary help alternatives.