Rokas Sidlauskas, chief advertising and marketing officer of SOPA Group, talked to VIR’s Bao Giang concerning the roadmap to develop the SOPA Group ecosystem within the ASEAN area and Vietnam.
Why did SOPA select Considerate Media (TMG) to hold out the acquisition?
Society Move (SOPA) is a data-driven built-in loyalty platform aiming to guide the fast-growing markets of Vietnam, Indonesia, the Philippines, Singapore, and Thailand, which account for greater than 80 per cent of the Southeast Asian inhabitants.
|Rokas Sidlauskas, chief advertising and marketing officer of SOPA Group|
We accomplished an preliminary public providing (IPO) and commenced buying and selling on the Nasdaq underneath the ticker SOPA in November 2021. After the IPO, SOPA acquired fast-growing e-commerce corporations and expanded its consumer base throughout a strong product and repair ecosystem.
We now function six interconnected verticals together with loyalty, digital media, journey, telecoms, way of life, and meals and drinks. In consequence, a seamless connection between hundreds of thousands of registered customers and tons of of hundreds of registered retailers and types throughout a number of product and repair classes all through Southeast Asia has been fashioned.
On-line media and promoting is a fast-growing trade in Southeast Asia, and Considerate Media Group (TMG) operates in one in every of our six focus areas. Due to this fact, the acquisition of TMG is a part of SoPa’s journey to develop and full the general ecosystem, and can also be a strategic exercise in SoPa’s funding to excellent its provide chain by creating a typical ecology in order that the small ecosystems inside the group can maximise assist for one another, forming an ideal and environment friendly provide chain of companies to minimise prices and maximise income for every a part of the entire system.
What function will TMG play in SOPA’s enterprise technique within the ASEAN and Vietnam markets?
|SOPA introduced the official launch of Considerate Media Group within the Vietnamese market on March 29|
TMG’s mission is to be the area’s main digital promoting platform to assist advertisers, companies, and content material creators unlock the potential of the content material creation economic system. TMG connects manufacturers and audiences, delivering superior outcomes that are inclined to compete with most conventional and digital types of media. By way of a community of gifted creators throughout industries in Thailand, Vietnam, and Indonesia, TMG will assist manufacturers maximise their advertising and marketing budgets and obtain enterprise targets via a number of of essentially the most revolutionary advertising and marketing campaigns within the area.
TMG will present manufacturers and advertisers with strategic recommendation from consciousness to conversion phrases. It can assist advertisers spend cash extra effectively, changing tons of of hundreds of thousands of month-to-month views in TMG’s system throughout fields resembling style and wonder, client items, video video games, cooking, automotive, and the journey and luxurious items segments into excellent enterprise outcomes.
How does proudly owning TMG assist SOPA develop new functions and improve its enterprise efficiency?
As a digital advertising and marketing powerhouse, TMG not solely supplies revolutionary advertising and marketing and branding companies, but additionally helps different ventures within the SOPA ecosystem develop and purchase prospects extra rapidly. By way of strategic partnerships with SOPA’s sister corporations in different verticals, resembling our way of life platform Leflair, TMG generates extra advantages for customers. By partnering with TMG, Leflair leverages the TMG community of gifted creators to overview and promote their merchandise throughout a number of on-line platforms like YouTube and TikTok.
What’s the distinct benefit of TMG and SOPA by way of MCN over different platforms?
TMG’s enterprise technique contains 4 core companies, that are On-line Platforms, Premium Manufacturers, Social-selling, and Sports activities Advertising and marketing. Amongst them, for Vietnam’s market, On-line Platforms and Premium Manufacturers might be key.
Since becoming a member of the SOPA ecosystem, TMG has gained entry to the higher monetary sources and technological capabilities of its mum or dad firm, which has enabled it to develop quickly into new markets, improve its service choices, develop core know-how to raised assist content material creators, and lengthen its attain to a bigger variety of respected manufacturers.
TMG also can utilise collaborations with different members within the SOPA ecosystem to collectively create unique advertising and marketing and promotion programmes. An instance is the collaboration between TMG and Leflair in Vietnam to instantly join content material creators with real high-end product sources at beneficial costs to spice up social promoting.
|Based in 2010, Considerate Media Group pioneered the usage of a multichannel community for content material creators within the Asian market. After being acquired by SOPA in July 2022, TMG has remodeled right into a multi-platform built-in promoting community that connects content material creators and types. It has been the strategic accomplice of YouTube, Meta, and TikTok.|
|Sopa takes high-stakes gamble by reviving Leflair
US-based Society Move (Sopa) has taken a dangerous transfer by buying Leflair however it’s assured it will possibly revive the model in Vietnam.
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Society Move Inc. (SoPa), the proprietor of Vietnam’s luxurious e-commerce platform Leflair, went public on the Nasdaq underneath the ticker SOPA on November 9. With the preliminary public providing (IPO), SoPa introduced Leflair’s enterprise outcomes, which embrace double-digit progress on-week and a document variety of orders which have elevated by greater than six instances for the reason that launch over a month in the past. Ngo Thi Cham, nation head of Leflair, talked with VIR’s Thanh Van about this exceptional progress.
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|Leflair restructuring to develop its way of life department ecosystem and enhance income
After asserting the profitable restructuring of Leflair Group (LFG), introducing a brand new CEO, and appointing the brand new COO for LFG, Pamela Aw Younger, Group COO of SoPa and proprietor of LFG shared her evaluation of the operation administration and way forward for LFG and its enlargement technique to dominate the Southeast Asian market.