SAN FRANCISCO, CA – March 27, 2024 – Instacart (Nasdaq: CART), the main grocery expertise firm in North America, right this moment introduced the launch of the Instacart Developer Platform (IDP), a brand new publicly out there API program which makes use of Instacart’s industry-leading on-line grocery platform to supercharge third-party digital experiences throughout meals, well being, wellness, and lots of different areas. IDP will allow third events to combine the performance of Instacart inside their web sites and apps, and over time, will unlock:

  • Identical-day success of over a billion distinctive merchandise in as quick as half-hour from 85,000 shops throughout greater than 1,500 nationwide, regional, and native retail banners

  • Entry to Instacart’s wealthy merchandise catalog, which incorporates attributes like ingredient and diet info, measurement, and extra – the constructing blocks wanted to create customizable meal plans, recipes, buying lists, and different full-service life-style experiences

  • Actual-time understanding of what’s on retailer cabinets from every buyer’s favourite native retailer

Powering the Subsequent Technology of Full-Service Meals, Wellness and Life-style Experiences

Proper now, there’s an explosion of revolutionary builders and firms constructing compelling app and web-based experiences in meals and different areas – from meal planning and cooking inspiration to navigating dietary and well being must interactive magnificence apps. Whereas many of those new corporations can leverage rising tech like generative AI to create compelling merchandise, most don’t have a technique to construct performance that will get individuals the meals, home goods, and different necessities they should flip the steerage and inspiration they’re stepping into motion. 

For instance, a buyer of a meal planning app could open the app and give you a plan for what they need to prepare dinner, or sufferers utilizing a healthcare app could browse digital diet plans particular to a dietary want or illness.  However earlier than these customers could make something, they should write down the substances, drive to the grocery retailer, choose them out, and produce them residence – creating an imperfect buyer expertise ripe for enchancment. With integration by way of IDP, those self same prospects can now click on a button to choose their favourite native retailer, add these substances to a digital cart, and luxuriate in a sturdy supply expertise together with issues like real-time supply updates and alternative alerts. 

“With the launch of the Instacart Developer Platform, we’re taking on a decade of expertise we have constructed to energy the Instacart market and high retailer storefronts, and providing it to a broader vary of companies, turning discovery-centric apps into full-service experiences that may additionally ship tangible items,” stated Daniel Danker, Chief Product Officer and Head of On-line Grocery at Instacart. “This permits mainstream companies in addition to new merchandise born out of rising AI capabilities to supply really full experiences for his or her prospects.”

Advantages for Builders, Retailers, Manufacturers, and Customers

By becoming a member of IDP, over time builders could have entry to a wealthy set of catalog, search, cart-building, success, and self-service instruments. With these instruments, they’ll have the ability to construct linked experiences that span meal planning, customized diet, cooking, content material creation, well being, leisure, magnificence, journey, and extra. IDP supplies a technique to permit prospects to order from Instacart utilizing inspiration from third-party apps — creating a greater expertise and opening up new monetization avenues like affiliate commissions.

For retailers and types, IDP is a zero-cost technique to entice new prospects, drive incremental order quantity, unlock new surfaces for focused advert placements, and join with new prospects for the time being they’re trying to make purchases.

Lastly, for Instacart, IDP is a method to assist new prospects uncover the comfort of ordering groceries on-line, and permit the corporate’s current prospects to attach Instacart cart-building to their favourite apps. 

Coming Quickly: Linked Purchasing Options from Instacart Platform Launch Companions

Instacart has partnered with greater than a dozen launch companions, who will launch IDP integrations over the approaching months, together with:

  • GE Home equipment, a Haier firm, is the fastest-growing equipment producer within the U.S., with merchandise in 50% of American households. Instacart ordering and same-day supply can be out there for the shoppable, seasonally impressed recipes on the LCD touchscreen of choose GE Profile™, CAFÉ™ and Monogram™ wall ovens and slide-in ranges. With the extra integration of Instacart into GE Home equipment SmartHQ app, shoppers’ customized recipe creations from Flavorly™ AI can now prolong past the substances they’ve out there of their kitchens. Flavorly lets customers generate customized recipes with images and directions primarily based on the substances, kind of delicacies and dietary preferences. Customers will start to see new options within the fall of 2024.

“By investing in new applied sciences and forging revolutionary collaborations, we’re bringing untapped worth to our shoppers,” stated Shawn Stover, Vice President of SmartHome and Vitality Options at GE Home equipment. “Our objective is to assist broaden cooking confidence, cut back meals waste and create a seamless cooking journey for our shoppers. Becoming a member of the Instacart Developer Platform unlocks thrilling new potentialities, each on our merchandise and inside our SmartHQ client app.”

  • New York Instances Cooking makes on a regular basis cooking easy with recipes created by, examined and perfected by skilled and trusted editors and recipe creators and rated extremely by a neighborhood of engaged residence cooks. Beloved by its viewers, greater than 100 million individuals visited the location and app in 2023. This integration will permit New York Instances Cooking customers to buy recipe substances by way of Instacart, making it sooner and simpler to get a scrumptious dinner on the desk.

“At New York Instances Cooking, we’re centered on offering residence cooks with scrumptious and achievable recipes they will depend on day by day,” stated Alex Hardiman, Chief Product Officer at The New York Instances. “Our dynamic integration with Instacart lets our viewers seamlessly store and obtain substances, making it even simpler to prepare dinner any of our recipes which might be beloved by tens of millions.”

  • WeightWatchers, the trusted authority in evidence-based, complete, weight well being packages and options, has empowered tens of millions to undertake wholesome habits for actual life. Via a seamless integration with Instacart and the “What to Eat” function within the WeightWatchers app, members can simply add substances wanted for WeightWatchers recipes to their Instacart cart, and have them delivered proper to their door. 

“Our collaboration with Instacart builds on our dedication to holistic care by making wholesome residing extra accessible for our members,” stated Debra Benovitz, Chief Insights Officer, WeightWatchers. “We hear from members that they need handy choices and this partnership permits them to show their aspirations with meals and recipes into rapid motion, guaranteeing that nutritious selections are only a click on away.” 

IDP may also unlock new options for builders of all sizes. We’re additionally excited to work with  further recipe/meal planning and well being & wellness apps like Biocoach, DinnerTime, Eatlove, eMeals, Foodsmart, Innit, Intent, Jow, Jupiter, Maple, North Fork, Relish and Good Commerce.

The primary model of the Instacart Growth Platform is dwell right this moment and accepting associate purposes at And that is only the start. Within the months forward, Instacart will work with its companions to energy much more experiences and assist them combine with the Instacart platform in new ways– together with wealthy real-time product search, product availability, and retailer location finder.

About Instacart

Instacart, the main grocery expertise firm in North America, works with grocers and retailers to remodel how individuals store. The corporate companions with greater than 1,500 nationwide, regional, and native retail banners to facilitate on-line buying, supply and pickup companies from greater than 85,000 shops throughout North America on the Instacart Market. Instacart makes it doable for tens of millions of individuals to get the groceries they want from the retailers they love, and for about 600,000 Instacart buyers to earn by selecting, packing and delivering orders on their very own versatile schedule. The Instacart Platform provides retailers a collection of enterprise-grade expertise services and products to energy their e-commerce experiences, fulfill orders, digitize brick-and-mortar shops, present promoting companies, and glean insights. With Instacart Advertisements, 1000’s of CPG manufacturers – from class leaders to rising manufacturers – associate with the corporate to attach instantly with shoppers on-line, proper on the level of buy. With Instacart Well being, the corporate is offering instruments to extend diet safety, make wholesome selections simpler for shoppers, and broaden the function that meals can play in enhancing well being outcomes.

For extra info, go to, and to start out buying, go to

About GE Home equipment, a Haier firm
At GE Home equipment, a Haier firm, we come collectively to make “good issues, for all times.” We’re creators, thinkers and makers who consider that something is feasible and that there’s at all times a greater method. We’re an organization powered by our individuals, made stronger by our range — permitting us to develop nearer than ever earlier than to our homeowners, anticipate their wants and improve their lives. At the moment, our home equipment are in 50 p.c of all U.S. houses, and our enterprise is dedicated to serving each household within the nation. We manufacture and promote merchandise underneath the Monogram®, Café™, GE Profile™, GE®, Haier™ and Hotpoint™ manufacturers. Our merchandise embrace fridges, freezers, cooking merchandise, dishwashers, washers, dryers, wine & beverage facilities, air conditioners, small home equipment, water filtration programs and water heaters. For extra info on our firm, manufacturers, and company citizenship, go to

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