GE Home equipment Delivers Power Financial savings and a Nice Clear with Its New Chilly Water Washing Machines

LOUISVILLE, Okay.Y, February 27, 2024 GE Home equipment is introducing a new line-up of 5 prime load washing machines underneath the GE& Hotpoint manufacturers, assisting customers undertake a brand new ecobehavior by making chilly water washing more practical than ever earlier than. With the brand new Chilly Plus cycle, these modern washing machines optimize chilly water washing to assist customers scale back their carbon footprint and get monetary savings on utilities, whereas delivering a greater wash efficiency.  

Greater than 90% of the power utilized by a washer to clear a big load in scorching water is used to warmth the water[1],but, GE Home equipment discovered that fewer than 1 in 4 laundry cycles are completed in chilly water right this moment [, leaving energy savings on the table. 

These new machines increase agitation time to accommodate the lower wash temperature and optimize performance, providing a deep clean while being gentle on clothes. The built-in true dual action agitator independently guides clothes down the middle of the machine through water while the base gently agitates clothing along the bottom, rinsing clothes free from detergent and fabric softener, stubborn soils, pet hair, lint and more and pushing them out to the side. 

Wash performance is determined by thermal, mechanical and chemical inputs,” said Michael Mattingly, executive director of product management for clothes care at GE Appliances. “Our new lineup adds additional mechanical action, or agitation time, during the cycle to offset the lower thermal energy, or temperature, and we recommend that consumers use a high-quality detergent, like Tide, formulated for cold to maximize the chemical component. Not only does this save money and energy for the individual consumer, but it has the potential to have a massive impact on our environment if just half of the warm and hot wash cycles moved to cold.   

In fact, if 50% of all hot and warm wash cycles in top load washers in the U.S.[ moved to cold, that would be enough to power Las Vegas Strip for 9 years[ And according to GE Appliances’ detergent partner, Procter & Gamble, if 3 in 4 consumers switched to cold water by 2030, we’d avoid 27 million metric tons of greenhouse gas emissions.[ 

We are proud to support the huge step forward that our partners at GE Appliances are taking with the launch of their new washing machines designed to optimize cold water wash,” said Todd Cline, senior director of sustainability, Procter & Gamble, North America Fabric Care. Tide has been leading this behavior-change with a goal of turning 3 out of 4 laundry loads in the U.S. and Canada to cold in the next six years, and we are grateful to have GE Appliances join our mission to enable more consumers to wash in cold water. 

Other features and benefits of this line-up include: 

  • Flexibility: On each machine, users have a variety of options to customize their wash. Beyond Cold Plus, they can also select Cold, Mild and Warm and Auto, Low, Medium, High and Max for the water level. 
  • Customization: Great for bulky items and large loads, the models have a generous capacity of 4.0 cu. Ft., which can fit up to 15 pounds of laundry. Water Level Control offers complete control with the touch of a button, so owners can use as much or as little water needed up to 26 gallons for the perfect clean. Preserve water or fill the tub to achieve a great wash with every cycle, so laundry is effortless and eco-friendly. 
  • Adjustability: No need to worry about forgetting to throw in that last pair of socks in the laundry basket – enjoy a stress-free laundry experience with the ability to adjust your load and add in forgotten clothes without being locked out. 

The full portfolio will be available in April 2024 at retailers nationwide with an MSRP starting at $579. As part of the portfolio, there will also be the first-ever Spanish-language user interface on a washer in the U.S., tailored to Spanish-speaking households, available for the same price. 

The Top Load Washer (English) 4.5 cu ft, Dual-Action Agitator, Water Level Control, Cold Water Wash is a finalist for the Best of KBIS Awards in the Sustainable Standout category. It will be on display at the 2024 Kitchen and Bath Industry Show (KBIS) in the GE Appliances Booth. 

In the booth, attendees can engage in an interactive demonstration to select detergent, wash temperature and cycle to reveal the impact on energy use and performance. 

Visit the GE KBIS booth #W2317 or schedule a booth tour by emailing [email protected]. For more information about GE Appliances and available products, visit or follow @geappliances on Instagram, TikTok, Pinterest, or YouTube. 


[1] Power financial savings utilizing chilly water vs. scorching water for the traditional cycle with a max load utilizing the DOE take a look at process to measure machine and scorching water power.

[2] GE Home equipment related information from 250 million+ cycles on prime load & entrance load washers utilizing faucet chilly & chilly water settings from Jan.2017- Nov 2023

[3] United States Census Bureau QuickFacts

[4] Microsoft AI (Utilizing Power Sage) for Las Vegas Strip kWh per day

[5] P&G information of the cumulative affect of turning 3 out of 4 laundry hundreds to chilly water by 2030.

About GE Home equipment, a Haier firm
At GE Home equipment, a Haier firm, we come collectively to make “good issues, for all times.” We’re creators, thinkers and makers who consider that something is feasible and that there’s at all times a greater manner. We’re an organization powered by our individuals, made stronger by way of our variety — permitting us to develop nearer than ever earlier than to our house owners, anticipate their wants and improve their lives. At this time, our home equipment are in 50 p.c of all U.S. properties, and our enterprise is dedicated to serving each household within the nation. We manufacture and promote merchandise underneath the Monogram®, Café™, GE Profile™, GE®, Haier™ and Hotpoint™ manufacturers. Our merchandise embody fridges, freezers, cooking merchandise, dishwashers, washers, dryers, wine & beverage facilities, air conditioners, small home equipment, water filtration programs and water heaters. For extra data on our firm, manufacturers, and company citizenship, go to

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