GE Home equipment Drives Main Innovation in Dishwashers

LOUISVILLE, Ky, February 27, 2024 – GE Home equipment is increasing its portfolio of dishwashers with the launch of a brand new stainless tub line to serve customers in search of a cleaner design aesthetic and enhanced performance that makes cleansing extra environment friendly and highly effective than ever earlier than.

With these new merchandise, GE Home equipment is now the #1 producer of dishwashers within the U.S. and has made main investments in its manufacturing amenities to convey these merchandise to life.

“Since we added the brand new dishwasher manufacturing line 4 years in the past at Equipment Park, we’ve been working in direction of the enlargement of our dishwasher portfolio and offering a seamless design that matches a robust efficiency,” mentioned Brandon Schaefer, director of product administration for dishwashers, GE Home equipment. “The distinctive flexibility to scrub what you truly use together with the related options of the dishwashers assist house owners spend much less time hand washing and creates extra time to do what they love.”

Product highlights embody:

CAFÉ™ CustomFit™ Stainless Metal Inside Good Dishwasher with Sanitize and Extremely Wash & Twin Convection Extremely Dry offers optimum wash with model with beautiful design particulars.

  • For instance, pulling inspiration from patterns usually present in high-fashion, the perimeters of the CustomFit™ Basket function a traditional herringbone design and resemble a trend clutch.
  • As well as, this dishwasher has a spot for every part with the next options:

    • The Wash Basket can match all your silverware, tall stemware or reusable straws so gadgets that have been as soon as hand washed can now be cleaned within the dishwasher.
    • The Dishwasher additionally includes a CustomFit™ High Rack that may be configured in a number of methods to maximise flexibility and match tall water bottles, journey mugs or tumblers.
    • A CustomFit Lid Caddy that simply washes and dries cup lids and blender blades and holds gadgets on the good place for proscribing water from pooling.

  • Further options embody the Twin Convection Extremely Dry with Hidden Warmth function and a 39 dBA so you will get an influence wash with no highly effective sound.

GE Profile ENERGY STAR Good UltraFresh System Dishwasher with Microban™ Antimicrobial Safety with Stainless Metal Inside, Deep Clear Washing third rack, 42 dBA boasts a brand new look and is full of good options, together with:

  • Good Help, which use intelligence machine studying and diagnostics to reinforce wash and dry efficiency and enhance cycles over time.
  • Microban® Antimicrobial Safety for a subsequent degree clear with safety constructed into the high-contact touchpoints, together with handles, management panel, rack handles, silverware cell covers and the filtration system to assist forestall 99% of micro organism on handled surfaces for the lifetime of the dishwasher.
  • A brand new third rack and detachable caddy and a decrease dBA for a quiet expertise.

Each dishwashers additionally embody a focused wash on all three ranges so your dishwasher is at all times clear and prepared on your tablescape. Current options clients already love from GE Home equipment’ portfolio together with Bottle Wash Jets, Twin Turbo Dry Enhance, Deep Clear Silverware Jets and Lively Flood Safety, are all inbuilt as effectively.

The CAFÉ and GE Profile dishwashers additionally embody good options powered by SmartHQ so house owners have entry to lock and unlock controls, cycle notifications and extra all by the SmartHQ app. Further good options embody Favorites so house owners can save their most continuously used cycles and Good Help with makes it easy for house owners to unlock optimum wash and dry efficiency.

The CAFÉ CustomFit Stainless Metal Inside Good Dishwasher will probably be out there in March, beginning at $1,799 in Trendy Glass, Matte White and Stainless Metal with the choice to select from the six {hardware} finishes. The GE Profile Good UltraFresh System Dishwasher may even be out there in March, beginning at $1,449 and out there in Stainless or Black Stainless.

Three fashions on this new line-up are already out there, together with The GE ENERGY STAR®  Fingerprint Resistant High Management with Stainless Metal Inside Dishwasher with Sanitize Cycle, the GE® ENERGY STAR® High Management with Stainless Metal Inside Dishwasher with Sanitize Cycle and the GE Profile™ ENERGY STAR® Fingerprint Resistant High Management Stainless Inside Dishwasher with Microban™ Antimicrobial Safety with Sanitize Cycle.

To see the CAFÉ dishwasher, and Better of KBIS finalist, in addition to the GE Profile dishwasher, cease by the GE Home equipment Sales space #W2317 at KBIS or schedule a sales space tour by emailing [email protected]

About CAFÉ™

As a pacesetter in design selection and efficiency, CAFÉ™ presents a full suite of distinct kitchen home equipment with parts impressed by the most recent trend traits. Providing customizable home equipment at a mass premium value level, CAFÉ fuels self-expression by empowering its house owners to mirror their very own model and persona by its line of main and small kitchen home equipment. For the most recent merchandise, go to or observe @cafeappliances on Instagram, TikTok, Pinterest, or YouTube.

About GE Profile™

As a pacesetter in related home equipment, GE Profile presents kitchen and laundry options with smooth aesthetics and modern options that simplify day by day life. On the intersection of significant know-how and complex design, GE Profile brings smarter innovation to life by its line of main and small home equipment. For the most recent merchandise, go to or @geprofile on Instagram, TikTok, Pinterest or YouTube.


About GE Home equipment, a Haier firm
At GE Home equipment, a Haier firm, we come collectively to make “good issues, for all times.” We’re creators, thinkers and makers who consider that something is feasible and that there’s at all times a greater means. We’re an organization powered by our folks, made stronger by our variety — permitting us to develop nearer than ever earlier than to our house owners, anticipate their wants and improve their lives. In the present day, our home equipment are in 50 p.c of all U.S. properties, and our enterprise is dedicated to serving each household within the nation. We manufacture and promote merchandise beneath the Monogram®, Café™, GE Profile™, GE®, Haier™ and Hotpoint™ manufacturers. Our merchandise embody fridges, freezers, cooking merchandise, dishwashers, washers, dryers, wine & beverage facilities, air conditioners, small home equipment, water filtration techniques and water heaters. For extra data on our firm, manufacturers, and company citizenship, go to

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