Generali named insurer with greatest buyer expertise in Vietnam


Italian-backed insurer Generali Vietnam has reaffirmed its place because the market chief in buyer expertise, after being named “Insurer with the most effective buyer expertise in Vietnam” on the 22nd Golden Dragon Awards on the 2023 Vietnam Join Discussion board on March 17.

Over the previous few years, the corporate has continued to put money into creating excellent services whereas reinforcing integrity and transparency for patrons. It has additionally aimed to simplify and digitise working processes, lengthen and improve the standard of distribution channels, and improve the general buyer expertise.

Generali named insurer with best customer experience in Vietnam

Tina Nguyen, Generali Vietnam CEO, mentioned, “Generali Vietnam’s strategic purpose is to turn into a lifetime companion for our prospects. This requires us to construct a customer-centric enterprise technique aimed toward delivering sustainable values. To realize such a purpose, we should all the time take heed to our prospects’ suggestions and develop our motion plan accordingly.”

“Searching for prospects’ suggestions and enhancing their expertise has been our shared ardour at Generali. We’re extraordinarily proud that Generali’s total buyer satisfaction ranking has elevated a lot that we’ve got led the marketplace for the previous 10 consecutive quarters,” Nguyen famous.

“This yr’s prestigious recognition by the Golden Dragon Awards shall be nice motivation for us to maintain investing in innovation and bettering our merchandise in order that Generali would be the most trusted insurance coverage model for Vietnamese households,” she added.

Generali named insurer with best customer experience in Vietnam

By way of the GenVita system, all of Generali’s buyer providers can now be performed digitally.

Prospects also can make declare requests, handle their insurance coverage coverage, pay premiums, swap funding funds, purchase new merchandise and way more on the system.

Final yr, a brand new model of GenVita with the brand new MyGenerali portal was efficiently launched with sleeker navigation and design, a sooner, safer and extra handy person expertise, together with new and thrilling options.

Generali was the primary life insurance coverage firm available in the market to drop the requirement for submitted paper invoices and paperwork for declare requests.

Generali additionally launched the pioneering e-KYC system at the moment to boost safety and data accuracy for patrons. With this new distant promoting platform, Generali brokers can present session and challenge new insurance policies on-line.

Generali was the primary life insurance coverage firm available in the market to drop the requirement for submitted paper invoices and paperwork for declare requests.

As well as, the insurer has constructed its personal workforce of declare administration employees as an alternative of outsourcing to a 3rd celebration to higher guarantee a easy buyer expertise. Generali can be regularly extending and enhancing the standard of its direct billing community.

Generali Vietnam pays consideration to small particulars in all buyer expertise touchpoints. For instance, its new coverage package has been extremely thought to be an progressive initiative, bringing a couple of sense of sophistication, class and comfort for patrons.

The Golden Dragon Awards is an annual awards occasion held by the Vietnam Financial Occasions with outcomes primarily based on surveys to recognise foreign-invested enterprises that pioneer innovation in inexperienced expertise adoption and enterprise operations and administration.

Established in 2011, Generali Vietnam has rapidly established itself as a serious life insurer within the nation with a powerful concentrate on product improvement and buyer expertise, persistently pursuing the ambition of changing into a lifetime companion for patrons.

With numerous distribution channels and a nationwide community of greater than 80 GenCasa company workplaces and customer support centres, Generali Vietnam serves practically 500,000 purchasers throughout the nation.

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By Anh Duc



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