Redefining Home equipment with Ache Factors in Thoughts Brings GE Home equipment Nearer to Shoppers

LOUISVILLE, Okay.Y, February 27, 2024 – GE Home equipment is showcasing intuitive design created from shopper needs and wishes in its sales space expertise at KBIS 2024, whereas nodding to its lengthy legacy as a fixture in American properties for greater than 100 years. 

“GE Home equipment has been a model that American owners belief to carry easy, intuitive designs and main options to them at attainable value factors, and we’re dedicated to persevering with to construct on that,” mentioned Todd Getz, government model director for GE and GE Profile. “Our model evokes us to be a drive for good and at KBIS this yr, we are going to lead with sustainable and inclusive options designed for the trendy U.S. shopper.” 

New product highlights embrace:   

  • The GE® 4.5 cu. ft. Capability Washer with Spanish Language Panel and Soaking and Agitation Wash Modes and the GE® 7.2 CU. FT. Capability with Spanish Language Panel Aluminized Alloy Drum Electrical Dryer will debut as the first-ever home equipment designed with the wants of U.S. Hispanic households in thoughts by the providing of a Spanish user-interface. Designed with shopper insights in thoughts, this laundry pair stands out with pre-set customized wash modes with additional soaking energy and versatile wash cycles in order that cussed meals stains are simpler to pre-treat.
  • GE® High Load Washer 4.5 cu ft, Twin-Motion Agitator, Water degree Management, Chilly Water Wash: Washing in chilly is less complicated and simpler than ever earlier than. A part of a brand new line-up of 5 high load washing machines underneath the GE™ and Hotpoint™ manufacturers, these washers optimize chilly water to assist shoppers undertake a brand new eco-habit. On the sales space, attendees will interact in an interactive demonstration to pick out detergent, wash temperature and cycle to disclose the affect on power use and efficiency.
  • GE® 30″ Slide-In Electrical Convection Vary with No Preheat Air Fry and EasyWash™ Oven Tray: Goodbye oven cleaner! Why didn’t anybody consider this earlier than? With the brand new GE 30” Slide-In Electrical Convection Vary, you now not should scrub baked-on meals remnants off of your oven flooring to maintain it clear. As an alternative, residence cooks can now merely come out the EasyWash™ tray from the underside of the oven to wipe down, and it is assured to slot in any GE Home equipment dishwasher. This primary-of-its- variety vary additionally touts No Pre-Warmth Air Fry and Categorical Preheat. Within the sales space, the demonstration will spotlight the performance and cleanability of the GE® 30” Vary with No Preheat Air Fry and EasyWash™ Oven Tray together with tasty samples and dwell cooking demos.  
  • Designed for all. GE Home equipment will even showcase NEW tactile symbols created in partnership with the American Printing Home for the Blind on a GE dryer within the sales space. Showcased in a Tactile Sticker Equipment, the set of 462 clear tactile stickers could be positioned straight over current controls to make home equipment extra accessible to blind and visually impaired customers.  

Go to the GE Home equipment KBIS sales space #W2317 or schedule a sales space tour by emailing [email protected]. For extra details about GE Home equipment and out there merchandise, go to or observe @geappliances on Instagram, TikTok or YouTube. 

About GE Home equipment, a Haier firm
At GE Home equipment, a Haier firm, we come collectively to make “good issues, for all times.” We’re creators, thinkers and makers who imagine that something is feasible and that there’s all the time a greater method. We’re an organization powered by our individuals, made stronger by our variety — permitting us to develop nearer than ever earlier than to our house owners, anticipate their wants and improve their lives. At present, our home equipment are in 50 % of all U.S. properties, and our enterprise is dedicated to serving each household within the nation. We manufacture and promote merchandise underneath the Monogram®, Café™, GE Profile™, GE®, Haier™ and Hotpoint™ manufacturers. Our merchandise embrace fridges, freezers, cooking merchandise, dishwashers, washers, dryers, wine & beverage facilities, air conditioners, small home equipment, water filtration techniques and water heaters. For extra data on our firm, manufacturers, and company citizenship, go to

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