Some members within the workshop in HCM Metropolis on April 9. (Picture: VNA)

HCM Metropolis (VNA) – Problems with Vietnamese movie advertising
and distribution in worldwide markets have been mentioned at a workshop held on
April 9 as a part of the Ho Chi Minh Metropolis Worldwide Movie Pageant (HIFF) 2024.

Tran Phuong Thao, Director for enterprise and advertising on the
BHD Co. Ltd, mentioned present advertising and distribution methods are making it
laborious for Vietnamese movies to entry European and American markets. Filmmakers
have simply paid consideration to the home market as they thought the home viewers
are extra essential, and movies are distributed in worldwide markets solely
once they make successful regionally.

In addition to,
comedies are extra well-liked within the home market as they’ll simply entry the
native viewers, however this style just isn’t a favorite alternative of worldwide
watchers, she identified, perceiving that the way to distribute Vietnamese movies
to international markets stays a giant problem.

Aside from content-related hurdles, producers in Vietnam
haven’t constructed detailed manufacturing plans, resulting in a failure in distributing
movies to different international locations, Thao added.

Winnie Lau, former head of Asian manufacturing and distribution at
a subsidiary of SKE, held that though Vietnam has a creating cinema market,
manufacturing cooperation stays restricted among the many native movie producers. Different international locations
in Asia like China and Japan share similarities in tradition, market, and
producers, so it isn’t too troublesome for his or her movies to entry international markets.

In the meantime, Nguyen Pham Hoang Quan, CEO of media firm ProductionQ,
mentioned one purpose behind restricted movie advertising and distribution methods is
that producers have but to really perceive movie advertising. They should study
about their audience, introduce excellent factors of their movie
initiatives to draw watchers, and alter viewers entry approaches.

Producers who plan to distribute movie to worldwide
markets must make thorough preparations, together with devising detailed
methods for advertising on totally different platforms to entry as many individuals as
attainable. A profitable movie challenge in different international locations wants efficient
coordination between the advertising workers and producers, he opined./.